The Marketing Committee is PWA’s newest committee. It grew out of discussions that took place at the Board’s Annual Retreat in 2005 and was created in 2006 to give special attention to PWA’s marketing needs.
The Marketing Committee exists as a resource for other PWA committees, by helping the organization and its membership to define PWA and to promote the organization and its activities to members, prospective members, guests and the community at large. The Marketing Committee is responsible for helping to increase the number of PWA members and to increase the involvement of current members.
Specific activities for 2008 include:
- Implementing the Marketing Plan that identifies specific marketing strategies
- Preparing a succinct statement (i.e., elevator speech) that defines PWA
- Finding ways to utilize the NAFE affiliation to promote PWA
HELP WANTED!
This committee offers many opportunities for meeting other members and becoming more actively involved in PWA. Members find many opportunities to be creative and influential as we write and execute plans for today and tomorrow and help to define the future direction of the organization. Meetings are monthly.
Chair: Helen Heilich