How Strategic Thinking Steers My Business to Success

Erin Joy

Founder & CEO

Black Dress Circle

Erin Joy wasn’t born strategic. At twenty-two years old, just out of college with a marketing degree, she entered an industry that promised the most independence – real estate. Her early career was filled with plenty of phone dialing…and zero strategic thinking.

Twenty-five years later, everything she does in her coaching and consulting business is strategic – planning, scheduling, hiring, networking…you name it.

How—and why—did she make the transition from random action to meticulous game plan? Join us for February’s Signature Speaker Series to find out and walk away with:

– 8 success levers for excelling in business

– Inspiration for pivoting out of necessity

– Your top 3 actions to move the needle in 2021

More about Erin:

A strategic consultant, trusted confidant, and straightforward advisor, Erin Joy has made it her life’s mission to provide female business owners with the resources, services, and support they need to be successful in business and life. She is founder and CEO of Black Dress Circle®, an organization offering a blend of coaching, consulting, and peer support that has a proven track record of helping women business owners get unstuck, make solid business decisions, take action, step up to their greatness, and become more fulfilled.

Erin has received multi-year recognition as a top consultant in the St. Louis area, was twice designated one of the top 100 St. Louisans to know, and received the Enterprising Women of the Year Champion Award in 2019. She received a Master of Arts in human resources management from Washington University in St. Louis and is currently pursuing her Ph.D. in business psychology from The Chicago School of Professional Psychology.

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The Professional Women’s Alliance is an organization of women supporting one another for personal and professional development.  We strive to keep the annual membership cost affordable to encourage participation.  We also believe in “try it before you buy it” which is the reason we offer potential members the opportunity to attend two events before deciding to join.